Summary
This video provides five tips for making a successful commercial shoot. It emphasizes the importance of crafting a story that solves the client’s problem, visualizing ideas through storyboarding, hiring appropriate talent (actors or models), narrowing down the shot list to essential shots, and considering the desired pacing and music to set the tone. I also suggest following up with the client or agency after the shoot to maintain a strong business relationship.
Chapter Highlights
Crafting a Story to Solve the Client’s Problem
The article stresses the importance of understanding the client’s problem and crafting a story that addresses it. It provides an example of a shoot for a health spa, where the goal was to differentiate their services and showcase the customer experience.
Visualizing Ideas through Storyboarding
The article recommends storyboarding to visualize conceptual ideas and share them with the director and agency. This can be done through shot decks, drawings, or reference boards, allowing for clear communication of the visual plan.
Hiring Appropriate Talent
The article advises hiring models for non-dialogue shoots and actors for shoots with dialogue, even if it’s just a few lines. It suggests using resources like Backstage to find suitable talent and shares an experience of hiring a model who lacked acting abilities.
Narrowing Down the Shot List
The article recommends narrowing down the shot list to essential shots rather than trying to capture every possible angle. It suggests prioritizing the required shots and potentially adding a desired “want” shot if time permits.
Considering Pacing and Music
The article emphasizes the importance of considering the desired pacing and selecting music tracks that reflect the intended rhythm and build-up. It provides an example of a build-up structure with an introduction, middle, and climactic resolution.
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